Xavier Poix is Managing Director of Ubisoft’s Annecy, Montpellier and Paris studios. Xavier joined Ubisoft in 1998 on the business side, becoming Sales Director for France before moving into production. He was studio director of Ubisoft Montpellier and Producer of the game for Peter Jackson’s King Kong before taking his current role.
As Managing Director of Ubisoft Annecy, Montpellier and Paris, Xavier is responsible for overseeing the production and content of all titles developed by the three studios. Under his management, Ubisoft’s French studios have become synonymous with launch titles for new platforms - including Ghost Recon Advanced Warfighter (Xbox360), Red Steel (Wii), and ZombiU (WiiU) – and the creation of blockbuster brands such as Raving Rabbids (over 21 million units sold) and Just Dance, which has sold over 30 million copies worldwide.
Ubisoft Annecy, which made a name for itself in online gaming with the Splinter Cell series, succeeded in transforming the resolutely single-player Assassin’s Creed franchise into a multiplayer favorite. The team, which has doubled in size in the last three years, began with Assassin’s Creed Brotherhood through to the recently released Assassin’s Creed 3 that has set new sales records for the company.
Ubisoft Montpellier, while recognized more often for the creation of original IP such as Beyond Good & Evil or From Dust, has simultaneously managed to demonstrate that it is possible to develop a quality license-based game – whether it be movie-based (Peter Jackson’s King Kong, The Adventures of TinTin) or not (Michael Jackson: The Experience). It is also behind the several of the group’s proprietary technologies and game engines.
Ubisoft Paris, with Xavier’s support, has applied its expertise to reinvent the dance genre with the creation of the Just Dance franchise, including the recent release of Just Dance 4. The studio also resurrected the Ghost Recon franchise with this year’s Ghost Recon Future Soldier, and is developing new prototypes that will redefine the way we think of games.
Studios managed by Xavier are responsible for four of Ubisoft’s six WiiU launch titles, including Rayman Legends, and continue to infuse creativity and innovation into Ubisoft’s brands.