Trip Hawkins is a Hall of Fame game industry leader who founded and built Electronic Arts and played a key role in defining the PC industry. Co-Founder and CEO of If You Can Company, a maker of educational games, he also advises game and tech companies including Kixeye, NativeX and Extreme Reality 3D. He joined Apple to work with the founders when it had only 25 office workers and helped grow the company to 4,000 employees. He founded EA in 1982, introduced many fundamental strategies and business practices to the game industry and was the creative and production force behind EA Sports. He later founded 3DO, a pioneering digital media platform; and Digital Chocolate where he led the company to deliver more than 200 million mobile app downloads and billions of game sessions. He developed and produced several games with software artists that are now in various halls of fame, and is himself the first and only business executive named to the game industry Hall of Fame by the Academy of Interactive Arts and Sciences. He has won multiple Entrepreneur of the Year awards, the Visionary Hall of Fame award from SD Forum and is the only game industry personage to receive a Lifetime Achievement Award from the prestigious IEEE.