Simon Sim

Simon is the President of Netmarble Corporation’s U.S. branch in Los Angeles, California and leads game publishing efforts in North America, Latin America, and Europe. As a key player in expanding one of the world’s fastest growing mobile game companies to the U.S., Simon helps facilitate the company’s business development, marketing and localization of games for Western markets. Before Netmarble, Simon was CTO, and COO at CJ Games Global Corporation (now known as Netmarble US, Inc.) for five years. He received his Bachelor of Arts in Computer Science and Master’s Degree and PhD candidacy in Artificial Intelligence (Natural Language Processing) from Pusan National University in Korea.

Breaking Through Borders: The Globalization of Mobile Gaming
Simon Sim, President of Netmarble U.S., will talk about the company’s approach to mobile games through 3 guiding principles – diversification, culturalization, and innovation. Having seen tremendous success in Asia, Simon will provide insights into how the industry’s changes forced the company to adjust its strategy to remain competitive in the market.