Sonia Sedler

At the cutting edge of innovation, creating customer and shareholder value, you will find a true business partner and visionary leader in Sonia Sedler. Personable and engaging, a high performer with deep analytical and leadership skills and a passion for driving unrivalled business growth and empowering creative teams. Sonia leads Global Operations and strategy as Group COO of Keywords Studios, the premier provider of technical and creative solutions to the world’s largest video games developers and publishers. 

Sonia's unique grasp of complex operating models, integrated centres of excellence and strategic client relationships, has earned her the reputation as a rising star within the video games industry. She has experienced first-hand the fascinating and imaginative ways gaming can improve the customer and audience experience: from the gamification of banking apps to retail fashion businesses and across the automotive industry. Sonia believes in investing in people and developing future leaders, as people drive creativity, processes harness the value of that creativity and technology enables creativity to be accessible and inclusive.  

Sonia has held a number of executive positions in both industry and consulting, where she has had the privilege of leading some truly exceptional and inspiring teams and partnering with industry leaders across the globe. She is married to David with two children and loves to spend her free time painting, dancing, swimming and of course gaming, as well as taking countryside walks with the family and their dogs.

The Great Resignation: Keeping Talent in the Game
As the gaming industry regroups after a turbulent two years, now is the right moment for organizations to review how they attract and retain talent. Join Sonia Sedler (Keywords Studios) as she speaks with Matt Booty (Xbox Game Studios), John Doyle (Riot Games), and Kate Kellogg (EA Studios) about their approaches to nurturing talent as the world of work evolves.