Richard Goldsmith

Live Service Games and Their Impact on Player Behaviors - Obstacles and Opportunities

Live service titles can provide ongoing revenue and stickiness well above the typical game, causing publishers and studios to chase success with seasonal content drops and season passes. But this push has led to a shift in player behaviors, with players choosing a “primary” title that consumes a disproportionate share of their time and wallets. What does this mean for developers looking to secure a viable player base and how does it change the development process of games as a whole? In this roundtable, join Richard Goldsmith, Senior Manager, Deloitte Consulting LLP, in exploring both the challenges and opportunities around live service game trends. We’ll discuss strategies to encourage trial—or conversely, loyalty—to give us a better chance at success and systems to better understand player behaviors and maximize discovery, trial, and retention.

Bio:

Richard is an experienced leader in Deloitte’s customer strategy and applied design offering, focusing on CX/UX, digital marketing, digital strategy and game design, managing nearly 400 global practitioners in Deloitte’s Gaming & Esports vertical. For more than 20 years he has delivered innovation and experience strategy in the games industry and beyond, working with publishers and studios to drive efficiency in game development and improve player and developer experience.