Rashad Redic

Rashad Redic is a Co-Founder and Chief Creative Officer at Brass Lion Entertainment, an interactive entertainment studio creating authentic, impactful experiences that tell the stories of Black, Brown and other traditionally marginalized communities. They are currently working on an unannounced AAA Action-RPG title with an anime aesthetic for consoles and PC. Prior to BLE, Rashad was the Creative Director on the indie title Living Dark. Prior to that, he brought his artistic skills to bear on titles such as The Elder Scrolls V: Skyrim and Fallout 3 at Bethesda Game Studios. Hailing originally from Oakland CA, Rashad brings a west coast aesthetic and vibe to his work.

Embracing Creative Freedom

In the high-stakes realm of AAA game development, striking a balance between creative intuition and structured processes is essential. What insights and strategies can we bring as both leaders in business and creativity to redefine the balance between creative freedom and the pragmatic demands of AAA development to help craft experiences that resonate deeply with players while staying true to our artistic vision? 

This roundtable invites industry leaders to explore how we can foster artistic expression while navigating the complexities of large-scale production. Join roundtable leader Rashad Redic (Brass Lion Entertainment) to discuss best practices in creating environments that empower teams to break free from conventional processes; how to redefine 'good taste' to embrace diverse artistic expressions; and harness impulse-driven creativity while ensuring alignment with broader project goals. Additionally, this roundtable will examine and debate methods to maintain coherence in emotionally engaging art without sacrificing spontaneity.