Sean Campbell is the Publishing Business Development Manager for Fireshine Games, the publisher behind Core Keeper, Shadows of Doubt and REKA (3 very different early access titles). His previous role was as a senior product manager, and he worked on the marketing campaigns of Core Keeper and Shadows of Doubt in that capacity. Sean am an advocate for data driven decision-making and sharing information with your peers! He currently spends most of my time now helping indie developers with best practices and publishing their titles at Fireshine Games.
How to Avoid the Pitfalls of Early Access and Lay the Foundations for Future Success?
Early access releases are proving more and more popular and also more successful. Almost 40% of the top 50 games released on Steam in 2024 are currently in early access; think Palworld, Manor Lords, TCG Card Shop Simulator and more! Early access can be a fantastic springboard to gain user feedback and generate early revenue to reinvest in the game and can still leave you with the chance for even more success at 1.0. However, the path isn't so straightforward, and early access is no silver bullet for all games. Consumer expectation for what constitutes an "early access ready" game is on the rise. How can you avoid the pitfalls of early access and use it as a way to lay the foundations for future success and a strong 1.0? Join this roundtable with Sean Campbell (Fireshine Games) to discuss how to succeed with early access games and effective approaches.