Tim Hernandez

Tim Hernandez is the Vice President of Product and Creative at Marvel Games, and oversees a diverse portfolio of titles and creative partnerships across Console, PC, Mobile and XR for iconic IP such as Spider-Man, Avengers, X-Men and many others. For the past ten years he has worked closely with the Head of Marvel Games, the highly talented in-house team of product developers, creatives, and business strategists, as well as numerous best-in-class partner studios and other Marvel divisions to orchestrate a holistic product and creative vision across all Marvel games.

Team-Up Trauma: Myth-Busting Established Franchises

Rule #1 when working with established franchises: Don’t be afraid to defend your ideas and champion your creativity. But how can creative roadblocks and limitations be avoided? Thriving creative collaborations built on trust and candid communication lay the foundation for lasting, sustainable success when the common priority is making a great game, telling a compelling story within that game, and offering players something unique.  
In this roundtable, join Tim Hernandez (Marvel Games) in discussing best practices and case studies for teams that are tackling established franchises. Together, attendees will have a spirited conversation about the importance of authenticity to existing source material that can be the Super Soldier Serum—not the same old formula—to help unleash innovation and potential when you assemble an experienced team with a shared vision, culture, and passion to make something spectacular together.