Rod Stafford

Rod Stafford is a technology evangelist who came to the games industry via the simulation sector where he specialised in the design and delivery of massive government-level crisis management simulations.  Over the last five years Rod has worked with a range of publishers and studios of all sizes to promote the adoption of the best possible technology for their projects, latterly focusing on ensuring that fantastic games are able to scale to the player base that they deserve, and that those players have the best possible experience. 

The Latest Challenges of Launching & Sustaining Multiplayer Games

Multiplayer games have continued to grow both in complexity and player expectations and feedback. 2025 is looking to continue many of these challenges with tighter budgets and increased scrutiny over player retention. In this roundtable, join Rod Stafford (Unity) to explore current challenges of launching a multiplayer game including: 

• Balancing scalability versus affordability 
• Sustaining an engaged player community
• Ensuring proactive mechanisms to identify and deal with the player toxicity