Sarah Anderson

Sarah Anderson is a proven, dynamic brand innovator, having spent more than 30 years leading growth initiatives and building brands and communities for major businesses in interactive entertainment and digital streaming. She joined Amazon Games in 2019 as Global Head of Marketing and Partnerships and led the successful launches of New World, Lost Ark and recently Throne and Liberty and New World: Aeternum. She is focused now on building community for several live games and the future launches that include King of Meat, Tomb Raider and The Lord of the Rings. Prior to Amazon, Sarah served as Chief Marketing Officer at the video streaming service Kanopy. This was preceded by more than 12 years at 2K Games, where she was a founding team member andSenior Vice President of Marketing, building some of video games’ most successful franchises, including BioShock, Borderlands, Civilization, XCOM, NBA 2K, MLB 2K, NHL 2Kand WWE 2K. Sarah is a veteran in the games industry and started her games career at Sega of America, later moving to SegaSoft, where she helped launch online gaming network Heat.net, which ultimately became the Dreamcast Network. 

Building Long-Lasting Game Franchises for Future Generations

With the industry’s growing emphasis on creating game franchises ripe for expansion to new mediums, whether as more games or transmedia experiences, how do you ensure the games you’re building today will resonate with Gen Z and Gen Alpha long-term? How does game design (narrative, innovative features, UX, etc.) change at the earliest planning stage, or for monetization, community building, sociability elements, continued support, and more? How are game companies building experiences that can adapt/grow across multiple platforms and hardware generations to ensure long-term success and player engagement? Join this roundtable with Sarah Anderson (Amazon Games) to discuss recent best practices in building long-lasting franchises.