Jamie Ottilie

Jamie Ottilie is a 30-year interactive entertainment industry veteran and serial entrepreneur with experience in video games, virtual worlds, and toy creation. Having founded several companies in the interactive entertainment sector, Ottilie has a successful track record of bringing IP from toys, film, and television into the video gaming space. These include properties from Warner Bros., DC Comics, Disney, Amazon, NBC, Mattel, Hasbro, Sony Pictures, History Channel, and Discovery Channel. He was an early pioneer in the toys-to-life category, bridging real-world toys and digital items. He specializes in strategic business planning, creative product vision, internal/external development, product acquisition and licensing, contract negotiations, and corporate turnarounds. Companies previously founded by Ottilie including Galaxy Pest Control, Abandon Interactive Entertainment, and Lucky Chicken Games.

How Will the Next Generation Discover IP?

Today's content creators build TV and film successfully from a foundation of the books and comics we all read as kids. With the rise of video games and the internet, the era of literary IPs has seemingly peaked. We’re now seeing interactive game IPs such as The Last of Us, Five Nights at Freddy’s, and Fallout cross into linear mass media. A commonality between these worlds is they evolved under conditions that allowed for experimentation - an important part of developing new IPs that traditionally occurred in print. 

Gen Z is on pace to become the fastest-growing spending power, reaching an estimated $12 Trillion and overtaking Boomers and Millennials by 2030. Gen Alpha currently represents over $28 Billion in direct spending power, so these new demographics have a considerable impact on the future of games. Where do the up-and-coming generations find new IP and where will those IP develop and be incubated to find an audience? Are internet-first properties like Skibidi Toilet, SCP, and the Backrooms the tip of the iceberg? And what does this mean for the future of IP sourcing? 

Join Jamie Ottilie (CEO, Telltale) to talk about the next evolution of new IP discoverability. This roundtable will discuss questions such as:

• The standard rule was that 1-3% of your audience would create content if provided the tools, but this ratio has changed.  60% of Gen Z prefer and trust UGC. How do we define the next generation of creatives and viewers? Are they the “creator” generation?
• What is the new injection media? Where ideas are tested with relatively small investments. YouTube, TikTok, and/or Roblox or indie games? Or are there other platforms emerging to leverage?
• How does a company leverage UGC aspects to help with discoverability?