Guy Richards

Guy Richards is the Director of ID@Xbox at Microsoft. With a career spanning digital publishing, platform partnerships, and business development across Xbox, PlayStation, and Electronic Arts, Guy has been instrumental in helping a diverse range of games to achieve more. Today, he is responsible for empowering Xbox game creators of all sizes from around the world and driving the success of independent developers with Xbox.

Success & Sustainability: Navigating Growth for Indie Game Developers

Success for indies can look very different for each studio. This roundtable will explore how indie developers can plan for success without immediately "doubling down" and spending all their profits, assuming that a larger budget will always lead to proportionally larger returns. How do you define success and sustainable growth in the ever-evolving gaming landscape? Join Guy Richards (Xbox) to discuss the importance of growing sustainably, recognising that success doesn't always mean growth, and growth doesn't always mean success.