Sharon Tal Yguado

Sharon is a senior media executive. She is currently serving as Founder and CEO at Astrid Entertainment, building the next generation of IP in gaming, while pushing experience boundaries. 

Over the last 20 years Sharon has built studio divisions and media platforms at large media companies including Amazon and Fox. Sharon is known for her innovation, forward thinking and risk taking. She is responsible for numerous success stories and has been at the front of franchise/world building in the entertainment industry. 

During her career, Sharon has been responsible for an impressive slate of Fantasy and Science Fiction projects including THE WALKING DEAD, THE BOYS, THE LORD OF THE RINGS: THE RINGS OF POWER, THE WHEEL OF TIME, INVINCIBLE and others. 

During her time at Amazon Sharon also oversaw successful shows including THE MARVELOUS MRS. MAISEL, FLEABAG, HOMECOMING, JACK RYAN, GOOD OMENS among other original shows.

Sharon also served as the Head of Fox International Studios and Global Programming at Fox Networks Group (FNG), where she oversaw FNG’s original global scripted strategy.

We Live in a Brave New World – What Teens Want

Teens today are growing up in an unprecedented reality—a world shaped by the constant presence of social media, rapid digital advancements, and increasingly complex challenges. While they’re more connected than ever online, many report feelings of loneliness, isolation, and heightened anxiety.

This session dives into the shifting preferences of adolescents in the digital media and gaming landscape, informed by groundbreaking research from UCLA's Center for Scholars & Storytellers, as well as other studies conducted over the past year. Sharon, with her extensive experience building IPs, and Tami, who spearheads digital civility initiatives at Roblox, will provide actionable insights for creators and developers. Together, they’ll bridge the gap between research-driven data and real-world content strategies, guiding the industry toward more meaningful and impactful engagement with today’s youth.

Join us to explore the implications of these trends and how they can inform the creation of compelling, youth-focused content. With expertise spanning fantasy world-building, digital civility, and adolescent behavior, Sharon and Tami will share actionable insights to help creators and developers connect meaningfully with today’s teens.

It’s time to bust stereotypes like "Teens Only Want Fame and Attention,” ”Movies are Dead for Teens,“ "Teens Only Care About Viral Trends,” and labels such as "Skibidi Toilet Generation."