Jason Rubin co-founded Naughty Dog, Inc, with partner Andy Gavin in 1986 and has been developing games under that label since. Naughty Dog is responsible for the creation of the Crash Bandicoot and Jak and Daxter franchises, and for developing the first four Crash titles: Crash Bandicoot (PSX:1996), Crash Bandicoot 2: Cortex Strikes Back (PSX:1997), Crash Bandicoot: Warped (PSX:1998), CTR:Crash Team Racing (PSX:1999) as well as the PlayStation2 hit Jak and Daxter: The Precursor Legacy (PS2 2001).
Together, these titles have sold more than 25 million units worldwide, more than half of the sales coming from outside of the United States. Crash Bandicoot: Warped is the only foreign created and developed title to have sold more than a million units in Japan in the history of video games. In January of 2001, Rubin and Gavin sold Naughty Dog, Inc. to Sony Computer Entertainment America, Inc.
Rubin contributed to the "Doin' It Again — The Ins and Outs of Sequels" panel.